KLAVDIYA TABUNOVA 

Claudia has extensive experience in international sales, having worked in the Middle East, Asia, Africa, and Europe.

She has worked with clients from the United Arab Emirates, China, India, Egypt, Saudi Arabia, Israel, Iran, and Vietnam, as well as Ireland.

She has experience working with global brands such as HUGO BOSS, TOMMY HILFIGER, CALVIN KLEIN, RALPH LAUREN, GIORGIO ARMANI, GUESS, TWINSET, MARC CAIN, LIU•JO

In 2024, Claudia received numerous offers of cooperation. Among them was from the luxury fashion house Bottega Veneta, based in Palazzo San Fedele in Milan, Italy, a part of the Kering Group, a French multinational corporation that specializes in luxury goods. The group owns several famous brands, including Gucci, Balenciaga, Bottega Veneta, Saint Laurent, Alexander McQueen, Brioni, Boucheron.  

  A SUCCESS STORY  

In 2024, Claudia was offered the opportunity to collaborate with MAX MARA FASHION GROUP, one of the top 30 luxury fashion houses in the world with headquarters located in Reggio Emilia, Italy.

During the spring of 2025, she completed an internship at Weekend by MAX MARA.

In April 2025, the director of MARELLA, a premium women’s clothing brand owned by the Italian Max Mara Fashion Group, invited Claudia to join them as a TOP consultant, stylist, and official representative for their flagship boutique LIU•A JO in Milan, located on Corso Vittorio Emanuele II, one of Milan’s main shopping streets.

LIU•JO is a brand founded by a former employee of MAX Mara.

The EMME MARELLA brand was born out of an accident in Achille Maramotti’s mind, but it was not without the assistance of Karl Lagerfeld and Jean-Charles de Castelbajac. While working anonymously on collections for MAX MARA, these legendary designers created a line of women’s clothing that differed significantly from the strict and established concept of the already famous brand.

The efforts of Achille Maramotti’s friends were not in vain. In 1973, MAX MARA introduced a new line of women’s clothing called MARELLA. In 1988, this line grew into the independent brand EMME MARELLA.

Today, MAX MARA is not just one brand, but a collection of distinct and unique brands that cater to different tastes and preferences. Women’s clothing under the Max Mara label is a key part of the company’s range, but the Max Mara Group also includes other brands such as Weekend Max Mara, Sportmax, Sportmax Code, Marella, PENNYBLACK, Marina Rinaldi and MAX& Co. Claudia has experience working with PENNYBLACK, which is owned by the MAX MARA FASHION GROUP, and EMME MARELLA, a subsidiary brand of the Italian company MAX MARA

On April 17, Claudia signed an agreement with the Italian company LIU•JO Exelite S. p.A. (the official representative in Russia), the founder of the world-famous brand and CEO of which is the entrepreneur-fashion designer Marco Marchi. In 2019, the holding company of the founder and president of LIU•JO S. P. A., Marco Marchi, acquired Blufin Group S. P. A., which includes the Italian Fashion House founded by Anna Molinari and Gianpaolo Tarabini, which owns the brands Blumarine, Blugirl, Anna Molinari and Be Blumarine. (VOGUE ITALIA, VOGUE BUSINESS)  

The brand was popularized largely due to celebrities appearing on the covers of advertising campaigns over the years. Back in 2011, Kate Moss became the first star — thanks to advertising with her, the Italian clothing brand entered the global fashion market for the first time, ceasing to be only a local brand.  

Later, Dree Hemingway, Karlie Kloss, and Jourdan Dunn starred in clothes from LIU•JO. In 2022, on the brand’s 25th anniversary, another style icon, Kendall Jenner, became the face of the advertising campaign.  

The British model participated in the Bottom Up Collection PR campaign in 2011. 

American model Dree Hemingway became the face of the advertising campaign for the autumn-winter line in 2014.

American TOP model Kendall Jenner, born in 1995, was the face of the #Born1995 campaign, which translates as “born in 1995.”  

Dree Hemingway was the face of the autumn-winter collection of the Italian brand LIU•JO in 2014-2015. The model replaced Kate Moss in this post. The advertising campaign was shot by photographer Angelo Pennetta. Dree Hemingway is the daughter of American actress Mariel Hemingway and the great—granddaughter of the famous writer Ernest Hemingway.

With Kate Moss LIU•JO has been successfully collaborating for many years, and in 2020, the iconic Bottom Up denim celebrated its 25th anniversary. The gorgeous Kendall Jenner has become the face of the SS 20 LIU•JO anniversary collection.  

I must say that the brand approaches attracting ambassadors with special care. For example, in 2022, the face of the Rose line is the stunning and popular model Frida Aasen.

In addition to Kate Moss, world-renowned top model Karlie Kloss starred for LIU•JO.

Today, LIU•JO boutiques are located in Rome, London, Tokyo, Vienna, Moscow, Hong Kong, Geneva, Berlin, Paris, Madrid, Barcelona, Dubai. The Curiosity retail concept is characterized by a minimalistic and at the same time sophisticated interior design that emphasizes the main thing — the beauty and quality of the brand’s collection.