KLAVDIYA TABUNOVA
(Business Development, Sales & Marketing)
B2B, B2C strategist in the field of innovative media, advertising, marketing communications and sales
On January 22, an interview took place in the format of a video call between Claudia and the head of Sberbank PJSC. During the interview, the conditions for further cooperation in matters of communication with key clients, coordination and management of field service operations of Sberbank PJSC were considered.
In January 2024, Claudia joined Yandex to the business team of Yandex LLC, the largest multinational company in the field of IT information technology, as a sales manager (Yandex Crowd). Telemarketing and communications.
In March 2024, she accepted an invitation to work in the sales department of the federal fashion retail chain lady & gentleman CITY under the leadership of the beneficiary of one of the oldest and most closed chains in Russia. Russia, retired Lieutenant General of the Border Guard, Gennady Tippel, General Director of Trade Management LLC.
According to open sources, he used to be the head of the Federal Border Guard Service, and in 2002 he served as deputy head of the administrative department of the Russian government.
In August 2024, Claudia completed corporate training for sales directors at Trade Management LLC in the main office of the LOTUS Class A business center.
Since October 2024, Claudia Tabunova has been an employee of the international STOCKMANN GROUP / LINDEX GROUP corporation (STOCKMANN JSC), specializing in retail trade, with headquarters in Helsinki (Finland). The Finnish Stockmann Concern, Finland’s largest trading company, was founded on February 1, 1862 by Georg Franz Stockmann, a German merchant from Lubeck.
In 2016, Stockmann signed an agreement with Reviva Holdings Ltd., which is the owner of Debruss, the Russian exclusive franchisee of the oldest British Debenhams department store chain in Russia. Under the license agreement, the Russian company Reviva is allowed to use the Stockmann brand, owned by the Finnish Lindex Group, until the end of 2028. In 2016, Stockmann was placed under the management of Yakov Vladislavovich Panchenko, a Russian businessman and shareholder of STOCKMANN JSC, Chairman of the Board of Directors and the main owner of the Lamoda online market place, and Gennady Levkin, CEO of STOCKMANN JSC.
The strategy of introducing new digital tools has paid off: the STOCKMANN mobile application won silver at the Tagline Awards 2022
In mid-October 2024, Claudia, Sales Officer at the flagship STOCKMANN department store, AVIAPARK (DEBENHAMS)
Claudia has international sales experience in the Middle East, Asia, and Africa
She has worked with private clients from the UAE, China, India, Egypt, Israel, Iran, Vietnam
She has experience working with such global brands as HUGO BOSS, TOMMY HILFIGER, CALVIN KLEIN, RALPH LAUREN, GIORGIO ARMANI, GUESS, TWINSET, MARC CAIN, LIU JO
In 2024, Claudia received an offer to collaborate with MAX MARA FASHION GROUP, which is one of the top 30 luxury houses in the world with headquarters in Reggio Emilia (Italy)
In 2024, Claudia received many offers of cooperation. Among them: luxury fashion house BOTTEGA VENETA, headquartered in Palazzo San Fedele, Milan (Italy), part of the Kering Group of companies, which is a French multinational corporation specializing in luxury goods. She owns such famous brands as Gucci, Balenciaga, Bottega Veneta, Saint Laurent, Alexander McQueen, Brioni, Boucheron.
In November 2024, FURLA, founded in 1927 by Aldo Furlanetto in Bologna (Italy), expressed interest in a long-term mutually beneficial partnership.
Certified Brand Sales Manager of the world famous Italian fashion house Giorgio Armani ARMANI EXCHANGE (A I X)
Progress:
A 60% increase in sales in one day;
A 131.8% increase in the daily plan;
The introduction of a new strategy increased total personal sales by 70% in 12 days.
Received the award for the best result (%) in the quality of additional sales STOCKMANN, AVIAPARK
World Trade Center
STOCKMANN (Central office)
Main office
In 2023, Claudia received a certificate of advanced training of the state standard in the field of strategic management and promotion strategy.
Profi Training Center, member of the Leningrad Regional Chamber of Commerce and Industry, Kingisepp, 2023
League of the Educational Movement, St. Petersburg, 2023
2022-2024
Trained with an expert practitioner in the field of managerial development and company promotion strategy, a business sales coach, a specialist in the development and implementation of plans to market new products and services, mentor, coach of entrepreneurs, top managers of large companies and politicians Victoria Vadimovna Shukhat — lecturer at the Higher School of Public Administration (HSE) of the Presidential Academy (RANEPA), leading trainer at the Corporate Academy of ROSATOM State Corporation, the Center for the Development of Managerial Competencies, MBA course teacher at the All-Russian Academy of Foreign Trade, Moscow Business School, speaker at conferences and forums at the UN, OSCE and UNESCO, member of the Expert Council of the Commission for the Development of Civil Society Issues at The Federation Council of the Federal Assembly of the Russian Federation
In 2023, she studied with a teacher at MGIMO, the International Business School of the Financial Academy under the Government of the Russian Federation, deputy of the State Duma of the Russian Federation, Deputy Speaker of the State Duma of the Russian Federation, member of the Russian delegation to the Parliamentary Assembly of the Council of Europe, candidate for The Presidents of Russia Irina Mutsuovna Khakamada.
In June 2024, she completed an Emotional Intelligence training program with the President of the CIS Speakers Association, the only one in the In Russia, Radislav Gandapas, the holder of the Certified Speaking Professional status, who holds the 7th position in the global TOP30 Global Gurus rating, is a speaker who spoke at mass actions of MegaFon.Among the clients are top managers of the largest companies in Russia and the CIS, top officials of the largest companies, leaders of political parties, ministers, deputies of the State Duma of the Russian Federation, as well as the BEAC, Microsoft
Since 2025, Claudia has been studying at the Brian Tracy International Association. The Chairman of the Board and CEO is Brian Tracy, a Canadian-American entrepreneur and motivational speaker, who holds the 3rd position in the TOP30 Global Gurus global ranking.
The priority area is the psychology of success.
Strategic direction: international certification program “Successful Sales skills.
The Brian Tracy Academy is a joint project of the international company BrianTracy International and Moscow Business Events.
Invest more time in the most promising clients.
The psychology of product imposition. Reverse this point of view.
A customer acquisition and retention strategy is most effective for building and maintaining long-term customer relationships.
Follow Up. Maintain a schedule for future communications.
You have to believe in yourself. Your product or service.
Selling presentation. Start the presentation process by visualizing a successful outcome.
Respond to objections using the formula “You feel, you felt, you found.”
Close the deal by offering 2 options.
Biography
In 1998, Claudia entered a private institution of higher education, the Russian International Academy of Tourism (RMAT), at the Department of Management and Economics, Faculty of International Management. Studied time management, marketing, strategic management, human resource management (HRM).
In 2001, Claudia continued her studies at the Institute of Economics and Culture, a private educational institution. Russian Russian Theater Academy, a graduate of the Acting Department of the Drama Theater and Cinema Faculty in 2007, received a diploma from the Institute of Russian Theater due to her excellent studies, on the basis of which a private institution of additional professional education, the Academy of Russian Theater, was established in March 2017. The workshop of the director of the Moscow Art Theater named after Chekhov Litvinov Valery Arkhipovich.
Since January 23, 2024, the Institute of Economics and Culture (IEiC) has been reorganized into the Autonomous Non-profit Organization of Higher Education “Institute of Modern Education and Information Technologies” (ANO VO “ISOIT”) — one of the oldest private universities in Moscow.
The Institute was founded in 1991 and has been producing highly sought-after specialists for over 30 years, many of whom hold senior positions in government organizations and private companies.
In January 2021, Claudia launches her own project in the field of sound and noise art. To this day, work continues in the field of experimental sound.
Since September 2021, Claudia Tabunova has been acting as the General Director of the project.
