“Invest more time in the most promising clients” — The psychology of product imposition. Reverse this point of view. A customer acquisition and retention strategy is most effective for building and maintaining long-term customer relationships. Follow Up. Maintain a schedule for future communications. You have to believe in yourself and your product or service. Selling presentation. Start the presentation process by visualizing a successful outcome. Respond to objections using the formula “you feel, you felt, you found” and close the deal by offering two options.